HOW I CAN HELP
Membership expertise, advice and support
It’s not uncommon for membership teams to be too focused on churning through urgent tasks – like answering member queries, managing renewals, or meeting deadlines – to work on projects that could have a lasting, strategic impact.
That’s where I come in. I work with associations to take on the bigger ‘extra’ projects that often get sidelined, but are essential to the long-term success of your membership program. Whether it’s improving member engagement, developing tailored onboarding processes, or reviewing your member communications, I’m here to help you work on the business, not just in it.
Member Engagement
I’ll work with you to develop a strategy that supports growth and keeps your members engaged. Whether you’re starting from scratch or refining an existing plan, I’ll ensure it’s aligned with your goals and the needs of your members.
Member Experience
From first contact to membership renewals, I’ll help you understand and improve every step of your member journey. The result? A smoother, more enjoyable experience that increases member satisfaction and retention.
Communications Review
I’ll review your current communication practices to identify gaps and opportunities. We’ll create a plan that ensures your members stay informed and engaged, while avoiding communication fatigue.
Health Check
I’ll meet with your team to get a sense of how things are tracking, answer your burning questions, and provide honest feedback on what’s working well and where there’s room for improvement.
free guide
Turn Your Members Into Raving Fans
Lack of engagement is the No. 1 reason cited by associations for why members don’t renew.
And yet most associations spend more time and resources on finding new members, than on keeping the ones they already have.
This free playbook shares practical ideas and proven approaches to help you improve the member experience, increase renewals and create members who stick around – and who encourage others to join too.
Don’t just take my word for it
Here’s what people say about working with me.
Donna provided invaluable assistance to Speech Pathology Australia on a recent project aimed at mapping our member touchpoints. She brought a vibrant energy, deep expertise, and professional insights that we could readily apply to enhance our approach.
I would gladly work with Donna again on future, larger-scale projects and recommend her to any association seeking actionable insights and a strategic perspective.”
Rob Di Liva
Chief Operating Officer, Speech Pathology Australia
Donna brought exactly the insight we needed on a key project, thanks to her
mix of association expertise and informed thinking. She was a pleasure to work with, and her recommendations were clear, actionable and constructive.
I’d happily recommend her to any association looking for someone who genuinely understands the sector.”
Karen Goldsmith
Chief Operating Officer, Planning Institute of Australia
Donna is the kind of professional every organisation hopes to have around—insightful, switched on, and consistently two steps ahead. Donna brings a deep understanding not only of association membership but of the broader strategic and operational functions that underpin a successful industry association or peak body. Her knowledge spans everything from day-to-day management and communications, through to high-level strategic planning.
I would not hesitate to recommend her.
Sally Wood
Owner, Wordly
Latest Blog Posts
Check out the blog for more membership tips and insights.
Donna South 